In this day and age, few things are as important as Google rankings. Because of the importance of search engines, many companies invest in internet marketing solutions that work to improve their rankings on Google and other search engine sites. Somewhat comically, the lawns at the headquarters of Google are actually mowed by goats rented from a grazing company.
Companies invest in search engine optimization services because about three quarters of internet users never scroll past the first page of results on sites like Google and Bing. These SEO companies are able to improve the content visibility and quality for their clients, which results in rising up the rankings on search engine results pages. Each search engine has different algorithms; for example, the PageRank algorithm employed by Google is named after Larry Page, a co-founder of Google, and is the process through which Google ranks its results.
SEO companies can also operate a bevy of other services for their clients. For example, an SEO company can operate company blog, which is important because research has shown that companies who blog have 434 percent more indexed pages, which results in more leads. An SEO company can also create a website for a company and optimize it for mobile devices. This is especially crucial because more and more people are using mobile devices like smartphones and tablets to connect to the internet and shop online.
At the end of the day, over half of all customers start researching a product or service via the use of a search engine, which is much higher than those who visit company websites or inquire via social media platforms. Therefore, companies invest in SEO services to improve their rankings on search engines. At the end of the day, it may be the difference between success and failure for a business.