Did you know that Google currently owns at least 65 to 70% of all search engine market shares, and that as much as 93% of internet use start on search engines? The figures are clear. Online marketing, and search engine optimization, are more important than ever. Companies ignoring or neglecting search engines are going to suffer for it. How is Google changing, and how can companies keep up?
Google created the PageRank algorithm in 1996, and named it for one of Google’s top developers, Larry Page. Back then, Google, search engines, and the algorithm were all still in the early stages of infancy. In fact, PageRank was so new that Google continued to test it on 4GB hard drives, and stowed these hard drives in a box made of LEGOS.
Today, SEO and Google rankings can determine the future of a company. Done correctly, SEO will drive sales and profits. Quality content influences 61% of consumers to make more purchases, and current, and regularly updated, company blogs earn companies an average of 434% more online pages. All of these things lead to high search engine rankings. SEO, and similar inbound efforts, generate as much as 25% more conversion than paid advertisements, like pay per click ads.
The Future of Internet Marketing
In just a few months, or in 2014, there will be more mobile internet users than people accessing the web from a desktop computer. That means SEO, and internet marketing, must adapt to cross platform compatibility. Companies will lose customers if mobile websites and apps are non-existent, or difficult to navigate.
The scope of SEO, and online marketing, continues to change. It all started with hard drives and LEGOS. Blogging and content drives current sales, but companies will need to adapt these strategies to be read and viewed on multiple platforms, especially if they hope to stay ahead.