Today’s internet marketplace is as cluttered and confusing as it has ever been. Google is tweeting and Twitter is googling and just about everyone and everything seems to be on Facebook. It can often be difficult for companies to makes sense of all the different options available to them on the web to better promote their business.
Internet marketing can be made a lot easier by working with an SEO marketing company. SEO stands for search engine optimization. SEO refers to a set of methods and techniques used to push a company’s website higher up in a search engine’s results page. Search engines are the primary tool that people use to discover new products and services on the internet. The effect of this is that if your website is not ranked high enough for keywords related to your business then you are missing out on a major source of new customers from the internet.
If you are not yet convinced that SEO can help your business just consider the evidence.
SEO generated leads have a 14.6% close rate. Compare that to the 1.7% average close rate that traditional outbound leads generate. The higher success rate of SEO generated leads is a major reason why 57% of B2B marketers say that SEO has had the greatest influence on their lead generation.
There are tens of millions of people using the internet every day, whether through a computer or on a smart phone. Every potential search is a chance for a customer to discover your business. However, unless you are taking full advantage of SEO marketing, chances are you are wasting this opportunity.