Search engines are responsible for more than half of all consumer initiated product or service research efforts. This percentage towers over the numbers associated with consumer queries based off of company websites (24 percent) or queries initiated by social media (18 percent). In fact, studies show that of all search engines searches, internet users click on 70 percent of the natural links that appear at the top of their browsers search engines queries window. These natural links generate a 25 percent higher conversion rate than their pay per click counterparts, too. Of the more than 100 billion of web searches that occur every month worldwide, this accounts for a lot of potential traffic to your website. The key, however, is knowing the ins and outs of search engine optimization, and how to increase your sites search engine rankings.
Search engines optimization is another avenue for your internet marketing endeavors. And considering that 75 percent of internet users never scroll past the search engines first page of search results, it takes more than using the right keywords to get your site at the top of the search engines list. There are many seo reporting, seo marketing, and seo tools that can not only increase your sites search engines rankings, such as Google rankings, but there are tools that will also analyze your site to identify where your sites shortcomings are. SEO tools can tell you where your sites visitors come from, how long they stay, and where they click on your website. This data can help you adjust your online marketing strategies to help convert these incoming leads.
The search engine industry is estimated to be worth more than $16 billion. That number is not just generated from your laptop or desktop either. There has and will continue to be a significant increase in internet users who use their mobile devices to conduct search engines queries. From 2011 to 2012, the increase in mobile users went from 97.3 million to 113.9 million. By 2014, mobile internet usage is expected to surpass desktop internet usage. Currently, of those nearly 114 million mobile users, 48 percent use their mobile devices to look up product or service reviews. Perfecting search engines internet marketing could lead to a 2,000 percent increase in traffic to your site. This could then result in a 40 percent increase in revenue.