In the business world of today, exposure is everything. Increased advances in technology have led to an abundance of businesses for all sorts of products and services. As a result, the competition is incredibly fierce and many businesses are finding it very challenging to stand out among the rest. These advances in technology can also be used to the advantage of those struggling businesses, though. Online marketing has proven to be the most effective form of marketing today. Particularly effective is the strategy of search engine optimization, which many Internet marketing companies are offering as a service to businesses looking to achieve greater success online.
In 2012, it was projected that 88 percent of Internet users ages 14 and up would search for products online using search engines. The overwhelming trends of search engine users are what led to the development of search engine optimization, or SEO as it is commonly known. Search engine rankings on sites such as Google are very important to businesses because trends have shown that the majority of the time, search users do not scroll past the first page of results. Therefore, the higher ranking results are receiving the most web traffic. To achieve higher rankings for a business, search engine optimization strategies use custom created content that contains key words and phrases that are commonly searched.
Search engine optimization is considered inbound leads, which cost 61 percent less than outbound leads, such as cold calling. Having SEO content on blogs can also benefit businesses, as businesses that blog have shown to have 434 percent more indexed pages, which results in more leads. The organic quality of SEO content is also beneficial to businesses because statistics have shown organic click through generates 25 percent higher conversion rates than Pay Per Click click through of an equal amount. In order to climb the search engine rankings, increase web traffic, and gain new leads, businesses can hire companies that offer search engine optimization programs.