If you run a small business with an active online presence, then you probably depend on SEO, or search engine optimization, to interface with your clients. After all, 92 percent of American adults ho spend time online will initiate at least one web search per day. On top of that, the vast majority of American online users over the age of 14, more than 88 percent in fact, looked up products on the web in 2012. Among those online consumers, 40 percent sought additional information via social media outlets before buying something.
Because online marketing is fluid and subject to new strategies and innovations, it is important for the savvy business owner to stay up with the latest Seo news, from technology articles in major magazines and newspapers to the insightful posts on Seo blogs. With the help of such resources, you can be informed about which SEO reporting mechanisms give you the most accurate, pertinent data for analyzing consumer demographics, and which new SEO tools can help you get the best search rankings. For example, you will definitely want to be aware of how the Google PageRank algorithm, named after the companys cofounder Larry Page, works and how you use the ranking to to gauge your overall connection to prospective clients.
By following relevant SEO news, you can also stay attuned to which SEO tactics will result more client leads for your company. More than half of business to business marketers cite Seo as critical to the creation of new leads. You will likely also find that maintaining a blog is an excellent way to maintain an already strong web presence. Businesses that consistently blog benefit from more leads generated from SEO, because the number of indexed pages that show up in search results increases by 434 percent.
If you have questions, comments, or tips on where to find the best SEO news, check out the section below.